As I sit down to write this, I find myself getting emotional. This is taking me by surprise, as it's been a long time coming. This brand has been my baby, and we have grown up together. As some of you may know, I founded Healingscents in my early 20's. I turn 50 next year. It has seen me through raising my child into adulthood, a decade long relationship and separation, the death of my Mother, the birth of my Granddaughter, and has been with me throughout my entire 17 year marriage. Besides being a mother and a wife, Healingscents has been my identity in a lot of ways.
But things have shifted in the last several years.
It’s been a culmination of things really….COVID and its aftermath really did a number on me, along with many other small businesses. What followed was the steep decline of my wholesale business, the popping up of new & “on trend” essential oil brands and my decision to stop doing retail shows, have all led me down the path that I am on today.
My clothing & accessory boutique, which started out as a fun side gig, has become the majority of my income. This, along with having our farm feels like more than enough to keep me busy.
What is ensuing is a merger of sorts. Anyone who knows me knows there is no chance of me giving up my aromatherapy business entirely. It is entwined into the very fabric of my being. Healingscents the brand will be retired, but I will continue it under the Morgans Apothecary name. This way, I am not trying to manage two separate entities.
Over the next few months, I will slowly switch over all my products to the new Morgans Apothecary branding. I will be discontinuing some products but will be adding some new ones too. All the skincare formulas will remain the same and, of course the quality of my essential oils and blends will not falter. I will also be offering the products that I sell in my Brick & Mortar store online under the soon to be released Morgans Apothecary website.
My hope is, this change will open the doors to more people and highlight the new apothecary brand and all that it has to offer.
Morgans Apothecary & Essentials feels like a perfect representation of where I am at in my life, so this feels like the right choice for me to move forward.
If anything, my offerings will be expanding not contracting, so this feels exciting and fills me with hope for the future.
Please stay tuned for upcoming announcements, and if you haven’t already, please follow my Morgans social media pages for updates as I am not posting to Healingscents any longer.
Thank you all so much for your continued support and for choosing Healingscents for the last 27 years for your skincare & aromatic needs. I hope you all choose to join me in this new & exciting chapter.
Yours always in love & aromatics,