The only way to be 100% certain a company is cruelty-free is to buy products from companies that have been certified by the Leaping Bunny Program, which requires that no new animal testing be used in any phase of product development by the company, its laboratories, or ingredient suppliers.
To achieve approval for its own-label Cosmeticand/or Household Products, by Leaping Bunny, a Companymust comply with the following criteria:
The Companydoes not and shall not conduct, Commission, or be a party to Animal Testingof anyCosmeticand/or Household Productsincluding, without limitation, formulations and Ingredientsof such products.
The Companydoes not and shall not purchase any Ingredient, formulation, or product from any Third Party Manufactureror Supplierthat conducted, Commissioned, or had been party to Animal Testingon said Ingredient, formulation, or product after the Company's Fixed Cut-off Date.If a formulation,Ingredient, or product is found not to comply with the Standard, the Companywill replace it with an alternative that complies with the Standard'scriteria or remove it from the product range.
By 1996, ‘cruelty-free’ shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of ‘cruelty-free’ or ‘animal friendly’ without the participation of animal protection groups.
In response, nine national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC).
The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo.
We are working with companies to help make shopping for animal-friendly products easier and more trustworthy.